Most reward programs could be quite limiting — you can either get cash back or points or spend them only on certain items. With the launch of a new Avion Rewards program by RBC, which allows to get cash back, points, and savings — all in one program, we metaphorically played the irony, as choosing how you can get your points and what you can spend them on is like only having either mac or cheese, but not together.

CCO: Max Geraldo
CD: Guilherme Bermejo, Nick Doerr
CW: Rick Kang