Catch the Ace is a progressive jackpot, multiple-draw, weekly raffle in which ticketholders have the chance to win a Weekly Prize and the Catch the Ace Jackpot. It is an exciting game, which can run year-round. We created the campaign to promote Ontario’s first-ever provincial online version of the enormously popular raffle. Along with the digital and OOH ads, we created a fresh and fun visual identity for the campaign to ensure that each new wave of Catch the Ace is as engaging as the last.
CD: Mario Cesareo
ACD: Chelsea Palmer