A trip to Canadian Tire is unlike any other, with departments ranging from tools to tires to toys. This campaign was inspired by the everyday lives of parents. Anyone who has shopped with a child knows the inevitable moment: “Mom, Dad, can we buy this?” A hopeful plea as they clutch a toy, gadget, or snack. They carry it through the aisles, making their case, until a parent eventually says no. And when the child isn't looking, the parent often discreetly abandons the item on a random shelf nearby.

This fun, understated print campaign captures those moments after the drama, highlighting misplaced products in hilarious spots around the store.

CCO: Vini Dalvi
CD: Sandra Baumander