With the launch of the new mobile app, Kijiji needed some refresh in their look and brand communication. For such a long time, they were appearing as a purple brand with domination of this colour across all their points of communication. Over time, they started appearing as outdated. In their new chapter, Kijiji wanted to stand out and bring new life to both their look and language.

To revitalize the brand, we created the platform called ki-jenius. Because with surprising finds, surprising opportunities, and surprising ways to help the planet, Kijiji is truly the home of the unexpected. At Kijiji we are shocking the world by showing them the incredible life you can make using Kijiji. And that’s ki-jenius.
CW: Emma Quiroz