Money is a leading cause of divorce for married couples. When people are planning to join in matrimony, getting on the same page in their financial perspectives should be the first step in building their future together. Most of the time, these conversations are uncomfortable to have, but essential and quite insightful.
To open up a conversation, we created fun social content with couples having financial conversations and encouraging viewers to start their own with the help of RBC Matri-Money appointment to get financial advice for their future together. To amplify that, the videos were played at the wedding show encouraging soon-to-be-married couples to plan their financial future just as much as to plan their weddings.
To open up a conversation, we created fun social content with couples having financial conversations and encouraging viewers to start their own with the help of RBC Matri-Money appointment to get financial advice for their future together. To amplify that, the videos were played at the wedding show encouraging soon-to-be-married couples to plan their financial future just as much as to plan their weddings.
CCO: Max Geraldo, Ron Smrczek
CD: Guilherme Bermejo, Nick Doerr
CW: Rick Kang
CD: Guilherme Bermejo, Nick Doerr
CW: Rick Kang