MORNING THEORY is a Toronto-based fashion platform with a focus on curated modern designer jewelry and rare-find home goods. Founded in 2019, MT’s goal is to become the one-stop shop for gender-neutral, high-end modern jewelry with different range of luxury and avant-garde, street style products.

Even though, it’s an ecommerce business, in order to introduce the brand to a broader public, we held the offline sample sale in October 2021 with our newly obtained brands that will be featured on our online platform in the future.