OLG’s new brand platform ‘Bring Home The Win’ was launched with a gripping, yet heartfelt story where three friends race home for the holidays to share their lottery win together. This exciting spot captures the spirit of Bring Home The Win, where your play with OLG is a broader win for all because 100% of profits go back to local communities.

Along with the new platform launch, OLG wanted to refresh their brand assets and create a new visual system. To embrace fun and playful spirit of OLG, we created colourful viusuals with lively design elements.
ACDs: Gui Bermejo, Nick Doerr
CW: Hailey Ireland