In 1926, Marcel Bleustein-Blanchet carved a few bold
strokes into a door in France. It was the first mark of Publicis—a brand built
on the idea that change isn’t something to react to, but something to lead.
Nearly a century later, those original marks inspired a radical new typography
system for Publicis Toronto’s new visual identity—one that merges the past with
the present to create something truly new.
Publicis Toronto engaged its entire team in the process, blending Marcel’s original letterforms with their unique typographic strokes. This fusion—spanning nearly 100 years—did more than create a font. It created a living, breathing visual identity that embodies the agency’s founding belief: to lead the change.
Publicis Toronto engaged its entire team in the process, blending Marcel’s original letterforms with their unique typographic strokes. This fusion—spanning nearly 100 years—did more than create a font. It created a living, breathing visual identity that embodies the agency’s founding belief: to lead the change.
CCO: Vini Dalvi
HEAD OF ART: Victor Yves
TYPE DESIGN: Jamie Chang @ Manic Type
CW: Elliott Lewis
HEAD OF ART: Victor Yves
TYPE DESIGN: Jamie Chang @ Manic Type
CW: Elliott Lewis
