Our campaign centered around the core idea of "Let the Unexpected Surprise you. Festivals themselves have an iconic look and feel that translates through film, not geography, nationality or ethnicity. Iconic film has an iconic calling card. This is the lens through which we needed people to look at TJFF. We created a new visual system for the festival with several high impact images and videos that were applied to the various touchpoints of our campaign including programmes, collateral, web and media assets. Media support for the festival included a variety of OOH throughout the GTA - transit posters, wild postings, digital OOH videos, complemented by social and digital.

CCO: Vini Dalvi
HEAD OF ART: Victor Yves
CW: Joseph Ruiz