As the tax season is approaching, TurboTax is running a campaign to show that filing the taxes can be done with ease. We created the OOH campaign engaging people to get the Tax Break. To play with a situational context, we introduced the fun lines that many of us can relate to.

In order to support the strong messaging with catchy visuals, we developed a consistent visual system by creating the illustration buckets. For every layout, we use 3 different illustrations from each of the buckets: Tax-focused, Contextual & Time-focused. These pairings allow keeping the variety of visuals and help us stay within the context.
CD: Kyle Lamb, Andrew Niemira
CW: Tyler Patterson