As the tax season is approaching, TurboTax is running a campaign to show that filing the taxes can be done with ease. We created the OOH campaign engaging people to get the Tax Break. To play with a situational context, we introduced the fun lines that many of us can relate to.
In order to support the strong messaging with catchy visuals, we developed a consistent visual system by creating the illustration buckets. For every layout, we use 3 different illustrations from each of the buckets: Tax-focused, Contextual & Time-focused. These pairings allow keeping the variety of visuals and help us stay within the context.
In order to support the strong messaging with catchy visuals, we developed a consistent visual system by creating the illustration buckets. For every layout, we use 3 different illustrations from each of the buckets: Tax-focused, Contextual & Time-focused. These pairings allow keeping the variety of visuals and help us stay within the context.
CD: Kyle Lamb, Andrew Niemira
CW: Tyler Patterson
CW: Tyler Patterson
![](https://freight.cargo.site/t/original/i/9dbd587f9b7707c29f02b269297ee41505c5d1612f197df320df38ea234ce14f/TT-TaxBreak-01.png)
![](https://freight.cargo.site/t/original/i/958fb6a03968e79efb4b51a4c9eed9732e385dd531be62a2c5e45ad76f4e6ee6/TT-TaxBreak-02.png)